When you look at SEO and AdWords, one has to wonder which is better. Do you take the quick and easy road, or do you build the site to be more organic? This is a difficult question for newbie web owners who are eager to make some money.
In this article, the difference between the two will be explained. And hopefully, it will help you decide which one is better for your situation.
SEO, or search engine optimization, is the practice of tweaking a website. Through these tweaks and changes, search engines start to pick it up. Eventually, if the changes are according to the rules and effective enough, the page will move up the ranks.
The length of time you are going to wait for this to happen depends greatly on who handles the SEO campaign. Obviously, you can’t expect miracles overnight, but three or four months is enough time to see a significant difference.
The whole point of SEO is to increase organic traffic. In other words, you want to attract users who are actively looking for what you are selling. This increases the odds of them actually buying something from your site. SEO is also very good for keeping the site at a high ranking.
This option is also referred to as PPC. Basically, you set up a campaign with AdWords, and you bid for strong keywords. If your bid is the best, the ad for your site is going to be at top of the search results. And for every user that clicks on it, you pay Google a specific amount.
However, users are going to see that it is an ad, and it is not part of their organic search. But AdWords is one of the most effective marketing platforms available, and many web owners use it to great success.
Which One Is Better?
The truth is, you can use both of them at the same time. In fact, why don’t you? It will increase your chances of gaining more traffic, while you build a permanent platform.
If you only have a budget for one, you need to figure out what is more important. Do you want to think long-term, or do you prefer short-term? If you want long-term success, invest in Seo company. If you want short-term success, AdWords is the way to go. The choice is all yours.